quality function deployment by using fuzzy linear programming model

quality of products and services is considered as a key factor for customer satisfaction. quality function deployment (qfd) is known as a critical tool for translating voice of customers to prioritize technical requirements of a production. the level of this satisfaction depends on the number of fulfilled requirements. it should be noted that this level varies according to the possible constraints. this paper aims to maximize customer satisfaction based on the possible limitations by using a fuzzy linear programming model. in this regard, customer requirements are prioritized by using fuzzy delphi method and then the problem is changed to a linear programming model considering to the possible relationships in qfd. the proposed model is used as a case study for construction industry. after runnig the model, the percentage of optimal performance for each of the technical production requirements is defined.